7.5·2017·3 Seasons
The minds behind history's most iconic toy franchises discuss the rise -- and sometimes fall -- of their billion-dollar creations.
Episodes
1. Star Wars
52mA small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.
2. Barbie
45mInspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.
3. He-Man
47mCreators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.
4. G.I. Joe
46mCredited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.
Cast
Donald Ian Black
Self - Narrator (voice)
